Corporate Philosophy
Shibataya Holdings connects people through KANDO and brings smiles to the world.
We import wine from around the world to Japan and export sake from Japan to the world. We also import directly from overseas producers and sell sake through our overseas subsidiaries, and have established bases in Bangkok, Hong Kong, Milan, and Zambia to sell sake and other products locally. We also develop products and discover talent overseas, and hope to contribute to our domestic customers.
SHIBATAYA Being
~Your dears, our future!~
Employee :
1. Opportunities to Grow
2. Nomado Spirits (A culture of curiosity, adaptability and growth)
3. Like a Family Large family business
Product :
1. Genuine Communication (A true communication tool)
2. Be Authentic & Sophisticated (Be authentic and sophisticated)
3. Sense of Humor (Be playful)
Customer :
1.Generous Relationship
2.Mutual Effort
3.Through Thick & Thin (Through good times and bad)
Society :
1. Shibataya x People = Smile (Bring a smile to everyone involved with SHIBATAYA)
2. Appreciation circle on the Earth (Fill the Earth with gratitude)
3. Local Roots, Global Reach (Rooted in the local area, becoming an international group)
＜TONE&MANNER＞
NATURAL×COOL×SINCER
<About SHIBATAYA Being>
The reason we created this is because, as the number of companies has increased, we have more new employees with a variety of knowledge and experience joining the company. We believe that these employees are necessary to produce results at the Shibataya Group. We created this as a common understanding to eliminate the need for everyone to have different opinions and ways of thinking, such as "This is how it was at the previous company" or "Wouldn't these values be better?". We also created it so that even before joining the company, or even for those hired from outside Japan, everyone can understand in the same way, "What kind of company is SHIBATAYA?"
First, we set our goal as "Your Dreams, Our Future!" This is the same title as our previous mid-term plans. It also includes the meanings of "the happiness of all employees," "Shibataya cannot grow without the prosperity of our customers," and "Connecting people through sake and bringing smiles to the world." "You" refers to all the people with whom SHIBATAYA has been involved, past, present, and future. And if our involvement in helping each employee realize their dreams and goals, and our customers' ideals, makes the world even a little richer, and brings new smiles to the faces of new people, then that is the future that SHIBATAYA envisions. We decided that we wanted to spread the message of this future from Japan to the world.
We then divided the issues into four categories: "employees," "products," "customers," and "society," and presented three ideas for each category, describing how we want to do things and how things should be.
When it comes to "employees," we considered how to express our existing values of "bonds and challenges."
Firstly, it represents the company's stance of "always providing opportunities for growth to everyone," and it evokes the image of an employee who will seize that opportunity.
"Nomado" refers to a nomadic people who constantly migrate in search of an environment where all members of the tribe can live, and the company advocated a spirit of "not being bound by success stories or the past, but always continuing to pursue the products and services that society needs."
And we want to continue this "big family business" philosophy, even as the group grows and expands around the world. When you think of family, you probably associate it with kindness and unconditional love. Of course, those are some of the connotations, but I also think there are things that can be "meddling" and that you just have to say because you're family. That's because you're family, and you communicate with each other with all your heart, share your joys, and sometimes cry. This is not something that is given to you by the company; I believe it can only be created if each employee always remembers it and thinks about each other.
Regarding "products," we used the product guidelines that were established for SELESTA as a reference, but also considered whether in the future we would remain a group that only provides alcohol, namely SAKE. This includes not only products but also services.
We named it a "true communication tool" because we believe that "fakes are no good" and that it should continue to be a product that people talk about and use among themselves. For example, food, of course, but the travel industry is also a communication tool. Our environment surrounding alcohol is by no means just about getting people to drink alcohol. What we want to achieve is to connect places where alcohol is made, such as sake breweries, with consumers around the world.
"Be authentic and refined" embodies the passion, skill, and failures of the maker of the product. "Why does SHIBATAYA sell this product?" This is a declaration that we will not select a product for superficial reasons such as "because it's cheap" or "because no one else carries it." That's why it's so hard to find. I believe that what is "delicious" varies widely. We select products by determining whether they are authentic and refined.
You might think that "playful" means the complete opposite. This means that "authenticity" doesn't always have to mean a stiff image. Promotions such as Casa Rojo and 32 Beer merchandise and T-shirts, and the idea that "SHIBATAYA is always doing fun things!" are also examples of a "Sense of Humor."
Regarding "customers," we expressed the ideal image of Shibataya Liquor Store's B4B customer and the relationship they have with the store.
"Sincere relationships" do not mean generous or prosperous relationships, but rather "thinking of others" and "sincere relationships." It shows an attitude toward customers that "we will not cut corners" and "will we go this far?" I believe that SKL's declaration of "impressive logistics" is truly an effort to build sincere relationships.
"Mutual means mutual. It refers to a relationship or customer where we can cooperate with each other. It doesn't mean a relationship where you only think about yourself, where you treat others from a condescending perspective, or where the relationship is based solely on price and conditions. It's a customer with whom you can have a win-win situation after understanding each other's interests. To achieve this, I think it's important not to look for customers with whom you can have this kind of relationship, but to make efforts to build a 50:50 relationship with the customers you currently do business with.
"Together in good times and bad" is a phrase used by priests at weddings. Of course, it's natural to support each other in good times, but I think if we can build a relationship where we can help each other in bad times, we can have a long-lasting relationship. Once we get to know each other, we want to do business with them for a long time, and SHIBATAYA hopes to become a company and group that people want to have that kind of relationship with.
Regarding "society," the message is about what we want society to be like in the future and what kind of world we want it to be.
First, it goes without saying, we aim to create a society where we can bring joy to the world not only through our products and services, but also through our relationships with everyone who works at SHIBATAYA, and bring smiles to people all over the world!
The second is gratitude. Bonds are born from gratitude. I want to create a society filled with gratitude. To do this, we must always be grateful to our employees and all those involved, and continue to convey this feeling through our words and actions. Our goal is not to grow as a company or to have many stores, but to spread our gratitude and thanks and fill the earth with gratitude! I want to take on the challenge of realizing such a world.
Thirdly, we must not only always have a global perspective, but also remember to be rooted in the local area. This means respecting the local area, not just the locations of our stores and branches, but also the land and lifestyles of the producers, while at the same time aiming for the world.
Shibataya Holdings Co., Ltd.
Representative Director: Yasuhiro Shiba
Representative Director: Yasuhiro Shiba